Every interaction equals data. Each response delivers more accurate targeting and behavior-based insights in real time. It’s simple, automated, and remarkably effective — every engagement creates data, and every data point sharpens your next ad. Easy to integrate, yet every click hides a meaningful insight behind it.
A banner that doesn’t just get seen — it connects.
PegaPoll’s interactive ad format reacts to user responses in real time, turning every impression into a personalized brand experience.
- Interactive.
- Measurable.
- Branded.
A new kind of ad format that users don’t scroll past — they interact with it.
What is it exactly?
The interactive banner transforms traditional ad spaces into living, responsive experiences. Instead of simply viewing an ad, the user engages with it — and their response shapes what they see next. It’s the kind of advertising that stops the scroll: non-intrusive, conversational, and tailored to each user’s input.
🎯 Reacts to the user
📊 Collects real-time data
🔗 Increases click-through rate
Example:
When a reader answers what type of news topics they prefer, the banner instantly updates to display the most relevant media outlet — for example, 20Minuten, NZZ, or TAGBLATT.
Why is it worth it?
This isn’t just a new ad format — it’s the next level of display advertising. The interactive banner is not only more eye-catching but also fully measurable.
Advertisers aren’t buying attention — they’re earning a few seconds of genuine interest. It’s the only ad format that works with the content, not against it. Every user response becomes real-time insight, so your campaign doesn’t just generate views — it generates understanding.
How it works?
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Step
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What happens?
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What the user sees?
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What the advertiser gains?
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|---|---|---|---|
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1.
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A question appears inside the article
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“How do you usually read the news?”
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The interaction begins
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2.
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The banner instantly updates based on the answer
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e.g. NZZ → regional content
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Relevant, contextual message
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3.
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After clicking, the user lands on the target page
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e.g. nzz.ch
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Quality traffic and measurable engagement
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Where it appears?
Interactive banners appear as part of the content — subtle yet impossible to miss.
Integrated within the article
The ad becomes part of the reading flow — it doesn’t feel like advertising but like a natural interaction. Readers pause, engage, and respond with a single click.
Result: higher attention time and guaranteed first interaction.
Between questions or paragraphs
After the reader responds, the banner instantly comes to life — showing relevant, clickable content, such as a related portal, brand page, or offer.
Result: up to 5× more clicks compared to traditional banners.
Dynamic, real-time creative
The banner never stays static — it adapts dynamically to each response. For instance, when a reader selects “Lifestyle,” they’re shown a matching magazine recommendation.
Result: stronger engagement, more relevant data, and precise targeting.
Interactive Banner Example — Tailored for Indamedia
Imagine Indamedia purchases an interactive banner placement from PegaPoll.
In this case, instead of a traditional static ad appearing within one of its online news articles — for example, on Index.hu — readers see a live, embedded, interactive banner like the one below.
The reader doesn’t just see the banner — they actively respond to short questions, while the banner instantly adapts in real time based on their answers. The ad becomes a natural part of the article, blending seamlessly with the editorial content — capturing attention effortlessly, without disrupting the reading experience.
The Flow Experience
PegaPoll’s interactive banners don’t just appear — they pull the reader in. For a moment, all attention is focused on the message, and the ad turns into an experience. This “flow effect” is what drives 3–5× higher engagement rates — and ensures that readers not only see the brand but remember it.
Why it outperforms traditional display ads?
The interactive format delivers more than visibility — it generates real data and actionable insights. These insights can then be used by your sales or marketing teams for retargeting, remarketing, or strategic decision-making.
Traditional Banner
- Passive display
- Short attention span
- One message for everyone
- Limited measurability
- Low CTR
Interactive Banner
- Real interaction
- 3–5× longer engagement
- Personalized content
- Real-time response data
- 2–3× higher click-through rate
Measurable results and metrics
PegaPoll’s interactive banners track every user action in real time, providing a clear and detailed view of how readers respond to each message.
Key performance indicators:
Impressions – the number of times the banner appeared within the content.
Clicks – how many users interacted with the ad.
Click-Through Rate (CTR) – the ratio of clicks to impressions.
Campaign End Date – can be pre-set and automatically closed upon completion.
Design and Brand Integration
PegaPoll’s interactive banners are fully aligned with the advertiser’s brand identity, ensuring a consistent visual experience across all placements. Each question and visual element can be customized with brand logos, product images, and color palettes, making the banner not only eye-catching but also a perfect reflection of the brand’s tone and aesthetic. Every element is responsive and mobile-optimized, guaranteeing a seamless, clean, and professional experience on any device.
20 Minuten
NZZ
Tagblatt
Results and advantages
PegaPoll’s interactive ads consistently deliver higher engagement rates than traditional static formats.
Thanks to the interactive experience, campaigns achieve:
3–5× more clicks
2–3× longer attention time
and real-time data collection
This means advertisers gain not only higher conversions, but also valuable insights into what truly interests their audience — insights that can be reused and optimized for future campaigns.
Technical background
PegaPoll’s interactive banners can be easily embedded into any web environment using a simple iframe integration.
After just a few lines of code, the banners are ready to run on news portals, online magazines, or any dynamic display placement.
The system is:
Responsive – perfectly adapts to any device or layout
Secure – all data transmission is fully encrypted
Compatible – works seamlessly across all modern browsers
GDPR-compliant – ensuring complete transparency in user data handling
